Partnerwithout equity.
Not a consultant. Not a therapist. Not a mentor.
I work with entrepreneurs whose business already stands on its own — and who lack one thing: a peer, sober counterpart who tells the truth and has no stake in their company.
- [01]20years in business
- [02]150,000connected subscribers
- [03]€100M+annual business turnover
- [04]120people on the team
- [05]8countries where clients operate
When people come to me
- 01
When you feel capable of more than you have now — but the potential won't unlock.
- 02
When you do everything to grow the company, yet it stands still.
- 03
When your goals already outgrow today's capacity — and the pace frustrates you.
- 04
When the money is there but the meaning and joy aren't: work is on fire, home is scorched earth.
- 05
When a big decision is ahead — a new market, a new partner — and you don't know how to make it.
- 06
When you think the team is strong but results don't grow; people quit, things break — and you can't see the cause.
- 07
When you used to surge — drive, hunger, stronger results — and now you feel stuck.
- 08
When you want someone to help you see your blind spots and what's really in the way.
Who I am
Why I can help you
I'm not a theorist. I've lived it.
- 20 years in business, 8 companies of my own.
- I started not from zero but from minus: at 20 — debts over $50,000, the 2008 crisis, a partner who vanished. First lesson: the way out is always in something other than what brought you here.
- First mobile-phone retail chain, 2005–2009. First in Ukraine to sell phones on credit.
- The country's largest online store for Wi-Fi equipment. 70 people in the office and about as many outsourced. Around 150,000 connected subscribers.
- One of the three largest companies in the world making equipment for internet on transport. We connected 1,500 buses worldwide.
- A fintech startup for finance management in small and mid-sized business.
- A beauty business.
- An overseas real-estate agency with 100M+ € annual turnover and a team of 120. Full exit in spring 2024.
- A recruiting agency — executive search. We hired hundreds of leaders.
- A consulting agency — built staff-training systems for dozens of companies.
After 16 years I understood a simple thing: it's not the company's system that needs strengthening — it's its owner. That's how I came to coaching.
My client
Who I work with
I work only with entrepreneurs. With those who already have a business and a team — and who actually work with that team. Leaders in their niche, or those on their way to leading. People who are confident and stand firmly on their feet.
Coaching is for the brave.
For those who build something real.
- For entrepreneurs whose business genuinely serves people.
- For those who want breakthroughs, not a warm bath in handcuffs.
- For those who seek freedom: the money and the good life are there, but you're chained to your business and its processes — and you want to breathe free.
- For those who are bored sitting still and can't settle down.
- For those who want to win markets and clients, and push competitors out.
- Who get bored without a challenge.
The offer
What «partner without equity» means
Format — weekly sessions of 90–120 minutes, on Zoom. Daily contact in the messenger. I'm always reachable — you never sit with an important question alone.
This isn't advice. These are your decisions — sooner
A mentor says «do as I did». A consultant brings an answer from his own vantage point. I ask questions — the ones that make you see what you hadn't. The decisions stay yours: you know your business better than I do. What changes is how fast you reach them.
How the work usually unfolds
- First session
We meet. We work out what you came with and where you want to get to.
- Month 1
Deep diagnostics: what is actually going on — in you, in the company, in your decisions.
- Month 2
Clarity arrives: what to do about it.
- Months 3–4
We clear what is blocking your potential.
- Months 4–8
You reach the goals we set.
- Months 8–12
We lock in the result so it holds, and set new goals.
Very approximate. Every case has its own pace and its own goals — these timings move in both directions.
What you walk out with
Everyone's goals differ, and we agree yours before we start. But some things change almost every time:
Clarity instead of mush
You sort out what is actually going on — in you, in the company, in your decisions.
Decisions without dithering
You make hard calls quickly and without paralysis — even when the stakes are high.
You see where it leaks
You find where the company loses money and time, and where the untapped potential sits.
Speed
The delay between «understood» and «did» shrinks. Speed is the absence of delays.
The company stops resting on you
You are no longer the single load-bearing wall — and you can breathe.
Self-propulsion
You hold the state yourself, without a coach. That is the goal, not a side effect.
What this is NOT
- Not a consultant (they give answers from their own bell tower)
- Not a therapist (they look for trauma)
- Not a friend (they aren't a peer in calibre or are already emotionally pulled in)
- Not a partner (they have equity and interest)
- Not a mentor (they teach, instead of helping you arrive at your own)
How we work
The path is simple, with no commitment up front:
- 01
Request
Message me on Telegram — briefly about your request, and we pick a convenient time.
- 02
Free intro meeting
We meet, define your request and point A, and decide whether it makes sense to go on.
- 03
Talent test and review
Deep diagnostics and a live review: where we start and where we're going.
- 04
Strategy and work
A structured development strategy — and the start of work on your version 2.0.
Talent test
Before changing anything, you need to see exactly where you are now. That's your point A.
It's the most affordable way to work with me: in an hour of live review you learn things about yourself you hadn't seen in years. The outcome — a clear picture: where we start and where we're headed.
- how far your potential is unlocked today;
- which strengths you use to succeed;
- which doors are still closed to you — and how to find the key.
Clients and results
Oleksandr Zhelo
owner of a logistics company, US market
personal income grew from €5K to €10K/month
Roman Bezmygrant
construction company, Poland / Belgium / Germany
saved €110,000 on infrastructure
Kostyantyn Serednyak
Kavun print house, Ukraine
clarity and priorities across 20 directions
Vyacheslav Fomenko
Hayat Estate, foreign real estate
training system from scratch; 4–5× growth
Other projects
Beyond 1:1 coaching, I helped owners and execs build org charts, employee training systems and recruiting. A few testimonials:
Vyacheslav Fomenko
Hayat Estate, Ukraine
Built a staff training system and org chart
Yuriy
Netronik, US army trainers
Found the owner's assistant
Expandi.io
Dutch SaaS
Found a product lead
Anatoliy
KUB
Staff training system
Who this is for — and who it isn't
Who I take on
- You're ready to take ownership, not look for who's at fault
- You're ready to work for a year — not «five sessions and let's see»
- You understand the difference between «buying a consultation» and «entering a relationship»
Who I DON'T take on
- Those looking for a «magic pill»
- Those who shift responsibility onto others
- Those who are actually looking for a consultant or an executor
- Those trying to crawl out of a swamp — instead of reaching for stars
- Adult industry, grey crypto, gambling, weapons
Frequently asked
What are the guarantees?
There are no «for you» guarantees in coaching. Coaching is a partnership: your actions and your responsibility stand behind the result. My job is to make you self-propelled: to see clearly where you're going and achieve more without chaos, wasted spend or inner resistance.
How much does it cost?
The price differs from client to client. In coaching we work with the whole picture. Sometimes one-on-one work with you is enough. Sometimes we also need to look at the team: there's no point fixing the engine if someone pulled the handbrake. That's not needed by everyone. So we set the final price at the meeting.
How long does the work last?
One contract is 4 months, meetings once a week for 90–120 minutes. You know a couple of months at the gym isn't enough for a healthy body. If you really want to change its architecture, it takes time. About a year. Coaching is much the same. After each contract we decide together whether to continue.
Will it suit me if I already have experience, a team, a business?
Yes. Most of my clients are experienced owners. Coaching is needed not when things «don't work», but when you want to go faster, bigger and more interesting.
What results will I get?
It depends on your goals: scale, money, energy, team, relationships. We agree them before the start and work exactly on them.
How do I start?
Book an intro meeting. We get to know each other, define the request and your point A, and decide whether to go on.
Ready for change?
Leave a request and book your first meeting — and together we'll move from intuitive decisions to a systematic strategy.
Book an intro meeting